Privacy Policy
Last Updated: June 2026
Royal Eastern Seafood Pte Ltd (“Royal Eastern Seafood”, “we”, “our”, or “us”) respects your privacy and is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (“PDPA”) of Singapore.
This Privacy Policy explains how we collect, use, disclose, retain and protect personal data when you visit or use our website, place an order, purchase our products, contact us, communicate with us through WhatsApp, telephone, email or other channels, or otherwise interact with us.
By providing us with your personal data, you acknowledge that you have read and understood this Privacy Policy and, where applicable, consent to the collection, use and disclosure of your personal data for the purposes described below.
1. PERSONAL DATA WE COLLECT
Depending on how you interact with us, we may collect personal data including, but not limited to:
• Full name;
• Mobile or telephone number;
• Email address;
• Delivery address;
• Billing and transaction information;
• Order and purchase information;
• Information provided when you contact or communicate with us;
• IP address, browser type, device information and website usage information;
• Information submitted through website forms or other online services; and
• Any other information that you voluntarily provide to us through email, WhatsApp, telephone, social media, forms or other communication channels.
We may also collect information generated through your use of our website, including cookies and similar technologies, as described in Section 8 of this Privacy Policy.
We will only collect personal data that is reasonably necessary for the purposes described in this Privacy Policy or for other purposes that are permitted or required by applicable law.
2. HOW WE COLLECT PERSONAL DATA
We may collect personal data directly from you or through other lawful means, including when you:
• Visit or use our website;
• Create an account or submit an enquiry;
• Place an order or purchase our products;
• Provide information for delivery or payment purposes;
• Contact us by telephone, email, WhatsApp or other communication channels;
• Submit information through our website or other forms;
• Participate in promotions, surveys or other activities organised by us; or
• Otherwise voluntarily provide information to us.
Where permitted by law, we may also collect personal data from third parties or publicly available sources.
3. PURPOSES FOR COLLECTING, USING AND DISCLOSING PERSONAL DATA
We may collect, use and disclose your personal data for purposes including:
• Processing, confirming and fulfilling your orders;
• Arranging delivery of products;
• Processing and verifying payments and transactions;
• Communicating with you regarding your orders, deliveries or enquiries;
• Providing customer service and support;
• Responding to feedback, requests and complaints;
• Managing our customer and business records;
• Verifying information where reasonably necessary;
• Improving our products, services, website and customer experience;
• Conducting surveys, analysis and business planning;
• Sending marketing, promotional or informational communications where permitted by law and, where required, with your consent;
• Managing promotions, campaigns and customer programmes;
• Detecting, preventing and addressing fraud, security issues and other unlawful or unauthorised activities;
• Protecting our rights, property and interests;
• Complying with applicable laws, regulations, court orders and requests from government or regulatory authorities; and
• Any other purpose for which you have provided consent or which is permitted or required under applicable law.
We will notify you of the purposes for which your personal data is collected, used or disclosed at or before the time of collection, where required under the PDPA.
We will not require you to provide consent to the collection, use or disclosure of personal data beyond what is reasonably necessary to provide a product or service, except where permitted by law.
4. CONSENT AND WITHDRAWAL OF CONSENT
Where consent is required under applicable law, we will obtain your consent before collecting, using or disclosing your personal data for the relevant purposes.
You may withdraw your consent by contacting us using the details provided in Section 14 of this Privacy Policy.
Upon receiving your withdrawal request, we will inform you of the likely consequences of the withdrawal and will cease collecting, using or disclosing your personal data for the relevant purpose, unless otherwise permitted or required by law.
Please note that withdrawing consent does not affect the lawfulness of any collection, use or disclosure carried out before the withdrawal.
If you withdraw consent for purposes necessary for us to provide certain products or services, we may be unable to continue providing those products or services to you.
5. DISCLOSURE OF PERSONAL DATA
Where reasonably necessary for the purposes described in this Privacy Policy, we may disclose personal data to third parties, including:
• Delivery and logistics service providers;
• Payment processors, payment service providers and financial institutions;
• IT, hosting, cloud storage, website and technology service providers;
• Customer relationship management and communication service providers;
• Professional advisers, auditors and consultants;
• Insurers and other business service providers;
• Government authorities, regulators, law-enforcement agencies or other parties where disclosure is required or permitted by law; and
• Other third parties where you have provided consent or where disclosure is otherwise permitted or required under applicable law.
Where appropriate, we will take reasonable steps to ensure that third parties handling personal data on our behalf provide appropriate protection for that personal data and use it only for authorised purposes.
6. OVERSEAS TRANSFER OF PERSONAL DATA
Some of our service providers or technology providers may be located outside Singapore or may process or store personal data outside Singapore.
Where personal data is transferred outside Singapore, we will take appropriate steps to ensure that the recipient provides a standard of protection for the personal data transferred that is comparable to the protection required under the PDPA, in accordance with applicable Singapore laws and regulations.
7. ACCURACY OF PERSONAL DATA
We take reasonable steps to ensure that personal data collected by or on behalf of Royal Eastern Seafood is accurate and complete where the personal data is likely to be used to make a decision affecting you or disclosed to another organisation.
You should inform us promptly if any personal data you have provided to us is inaccurate, incomplete or out of date.
You may request correction of your personal data in accordance with Section 11 of this Privacy Policy.
8. COOKIES AND SIMILAR TECHNOLOGIES
Our website may use cookies and similar technologies to:
• Enable and maintain website functionality;
• Remember preferences;
• Improve website performance and user experience;
• Understand how visitors use our website; and
• Analyse website traffic and usage.
You may configure your browser to refuse or restrict cookies. However, disabling certain cookies may affect the functionality or availability of some website features.
Where applicable, third-party service providers may also use cookies or similar technologies in connection with services provided to us.
9. DIRECT MARKETING AND DO NOT CALL REQUIREMENTS
Where permitted by law, we may send you information about our products, services, promotions and special offers.
Where required, we will obtain your consent before sending direct marketing communications.
If we send marketing communications to your Singapore telephone number, we will comply with applicable requirements under Singapore’s Do Not Call provisions.
You may opt out of receiving marketing communications from us at any time by contacting us using the details below or, where applicable, by using the unsubscribe or opt-out mechanism provided in the communication.
Please note that even if you opt out of marketing communications, we may still contact you with non-marketing communications that are necessary for the provision of our products or services, such as order confirmations, delivery updates, payment matters, service messages or responses to your enquiries.
10. DATA SECURITY
We take reasonable administrative, technical and physical measures to protect personal data in our possession or under our control against unauthorised access, collection, use, disclosure, copying, modification, disposal or similar risks.
These measures may include appropriate access controls, security procedures, safeguards for information systems and restrictions on access to personal data.
However, no method of transmission over the internet or electronic storage method can be guaranteed to be completely secure. While we take reasonable steps to protect your personal data, we cannot guarantee absolute security.
11. DATA BREACHES
If we become aware of a data breach involving personal data in our possession or under our control, we will take reasonable steps to contain, assess and manage the breach.
Where required under the PDPA, we will notify the Personal Data Protection Commission and affected individuals of a notifiable data breach as soon as practicable and within the timeframes prescribed by applicable law.
We may also take other measures that we consider appropriate to mitigate potential harm and prevent recurrence.
12. RETENTION OF PERSONAL DATA
We will retain personal data only for as long as it is reasonably necessary to fulfil the purposes for which it was collected or for other business or legal purposes.
When personal data is no longer required, we will take reasonable steps to dispose of it securely or remove the means by which it can be associated with particular individuals, where appropriate.
The actual retention period may vary depending on the type of personal data, the purpose for which it was collected and applicable legal, accounting, tax or other requirements.
13. ACCESS AND CORRECTION REQUESTS
You may request:
• Access to personal data about you that is in our possession or under our control; and
• Information about how your personal data has been used or disclosed by us during the preceding year, where applicable.
You may also request correction of an error or omission in your personal data in our possession or under our control.
Requests should be submitted using the contact details in Section 14.
We may require you to provide sufficient information to verify your identity and locate the relevant personal data.
We will process access and correction requests in accordance with the PDPA and applicable laws. Certain requests or information may be subject to exceptions under applicable law.
14. DATA PROTECTION OFFICER AND PRIVACY ENQUIRIES
Royal Eastern Seafood has designated a person or persons responsible for overseeing compliance with applicable personal data protection requirements.
For enquiries, access requests, correction requests, withdrawal of consent, marketing opt-out requests, complaints or other matters relating to personal data, please contact:
Royal Eastern Seafood Pte Ltd
Data Protection Officer / Personal Data Enquiries
Email: royaleasternseafood@gmail.com
Tel: +65 8088 1831
Website: www.royaleasternseafood.com
We will endeavour to respond to your request or enquiry within a reasonable period and in accordance with applicable requirements.
15. COMPLAINTS AND CONCERNS
If you have any concerns about how we collect, use, disclose or protect your personal data, please contact us using the details above.
We encourage you to contact us first so that we can investigate and address your concerns.
16. THIRD-PARTY WEBSITES
Our website may contain links to websites, applications or services operated by third parties.
This Privacy Policy applies only to personal data collected, used or disclosed by Royal Eastern Seafood. We are not responsible for the privacy practices, security or content of third-party websites or services.
You should review the privacy policies of those third parties before providing them with your personal data.
17. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our business practices, technology, services or applicable laws and regulations.
Any updated version will be posted on this page with the revised “Last Updated” date.
Where required by applicable law, we will notify you of material changes or obtain consent where necessary.
18. CONTACT US
If you have any questions about this Privacy Policy or how Royal Eastern Seafood handles personal data, please contact:
Royal Eastern Seafood Pte Ltd
Email: royaleasternseafood@gmail.com
Tel: +65 8088 1831
Website: www.royaleasternseafood.com
We appreciate your trust in Royal Eastern Seafood and are committed to handling your personal data responsibly and in accordance with applicable Singapore law.